Making Circularity a Reality!

We help organisations turn circular economy ideas into real projects, pilots, and systems change.

Research. Waste audits. Program design. Implementation. Impact storytelling. We help you activate your good intentions.

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Circularity is not the problem.

Implementation is.

Most organisations do not need more ambition.

They need clarity. They need structure. They need support to make circularity a reality.

This might be understanding a waste stream, designing a pilot, building the right partnerships, securing funding, or communicating impact in a way that builds momentum.

That is where we come in!

How we Help

We support circular economy projects from early analysis through to delivery and impact communication.

Circular Analysis & Opportunity Mapping

We help you understand the system before you act. We map waste streams, policies, markets, and stakeholders to identify real opportunities for circular impact. Examples include:

• Waste audits and material flow analysis

• Market and policy research

• Baseline impact assessments

• System mapping and diagnostics

Circular Program & Pilot Design

We help organizations design and launch real initiatives through partnerships, funding alignment, and practical implementation strategies. Examples include:

• Pilot program design

• Stakeholder engagement

• Grant and funding proposals

• Partnership development

Circular Implementation & Impact

Let’s make sure your circular initiatives deliver real results. We support implementation, evaluation, and storytelling so your impact can scale and inspire others. Examples include:

• Program management and coordination

• Monitoring and evaluation frameworks

• Impact reporting

• Workshops and storytelling

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Why Work with Us?

We’re not your average consultancy. We get serious work done, but we don’t believe the path to a better planet needs to be boring, filled with corporate jargon or transactional.

At The Waste Not Spot, we prioritise trust & human connection & a little bit of fun.

We’re serious about systems change and results. Not so serious about ourselves. No greenwashing. No gatekeeping. And definitely no Big 4 price tag.

Ready to Make Circularity a Reality?

“Caitlyn joined us at festivals like Lente Kabinet, Dekmantel, Tomorrowland and Lago Lago to help us sort waste on the ground, run audits and talk trash with festival-goers to encourage better waste habits. She brings good vibes, solid work ethic and a real drive to keep valuable materials out of the bin. Next to that she's always thinking along, providing valuable feedback and posing suggestions to improve the festival's waste management on a broader scale! We love working with her and are stoked to have her as part of the crew whenever she’s around.”
- Jeroen van der Kolk (Seavents), The Netherlands
“The Waste Not Spot played a crucial role in the success of the June 2025 Netherlands-to-Canada trade mission, taking the lead on program planning, ensuring a successful presence at the Waste2Resource conference in Ontario, and managing project management and logistics. Their efforts created high-value B2B networking opportunities and ensured smooth coordination across Dutch and Canadian stakeholders. Their leadership helped advance the strategic objectives of the Pre-PPS process and laid a strong foundation for future collaboration."
— Julia Zeeman, Consulate General of the Kingdom of the Netherlands in Toronto, Canada
“Blue Phoenix joined a Dutch delegation at the 2025 Waste to Resource Conference in Ontario for the second year in a row. The organization of everything was in the hands of ‘The Waste Not Spot’ in combination with the Dutch Consulate in Toronto. Special Thanks to Caitlyn Socwell who has the ability to understand the business of all participants and facilitated us in our storytelling to the right people in the right manner.”
- Rogier van der Weijer (Blue Phoenix Group), The Netherlands
“It was a delight working with Caitlyn of The Waste Not Spot in June at our Canada's leading Canadian Waste to Resource Conference. Caitlyn's passion and energy and enthusiasm for the circular industry is evident in everything she does! Her comfort level in relating to everyone and sparking engaging conversations across borders is truly impressive!”
- Franca Cuidini (Waste to Resource Ontario), Canada
“It is a true joy to work with Caitlyn. She brings a level of marketing professionalism and energy to export promotion that is rare in the Netherlands. And she practices what she preaches!”
- Bert Keesman (MetaSus), The Netherlands
“We had the pleasure of working together last year on the impact report for the weggeefwinkel, Delen is Helen, in Rotterdam, and [Caitlyn’s] impact assessment made a real difference. [She] helped us translate soft values of the weggeefwinkel into numbers, insights and a story that potential sponsors and supporters could understand. So yes: if anyone is looking for solid, funder-ready impact reporting grounded in circular thinking, I can highly recommend working with her.”
— Karola van Rooyen (Delen is Helen WegGeefWinkel), The Netherlands
“Caitlyn delivered an inspiring and highly practical workshop at the Regenera Travel Summit 2025. Her approach to regenerating nature through cleanups and waste audits beautifully connects data, community engagement, and regenerative tourism. Caitlyn’s passion and expertise empower destinations and travel professionals with tangible tools to create real environmental impact. I highly recommend her workshops and professional services to any organization or event looking to drive meaningful sustainability impact!”
-Viena Fromm (Belú Travel), Honduras

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